About Measure + Fit

Over the past ten years, typog­ra­phy trans­formed. Now, we read on back­lit screens, and it’s a chal­lenge to make the text leg­i­ble. The typog­ra­phy and the tech­nol­o­gy need to work seam­less­ly togeth­er and you need a typo­graph­ic engi­neer to make sure they mesh well.

This is where my unique skillset comes into play. Together, with your company’s soft­ware engi­neers and design­ers, I ensure that the typog­ra­phy is treat­ed well from both a design and a tech­ni­cal per­spec­tive. By let­ting me do my part, your engi­neers and design­ers are freed from these respon­si­bil­i­ties. You’ll get a supe­ri­or prod­uct that over­comes poten­tial rough spots includ­ing:

  • fonts suit hard­ware spec­i­fi­ca­tions (tech­ni­cal­ly and visu­al­ly)
  • alter­ation of design to match iden­ti­ty and to suit usage
  • cus­tomized ren­der­ing instruc­tions
  • Unicode issues and inter­na­tion­al­iza­tion

My exper­tise in this niche field of knowl­edge comes from a BS degree in New Media Publishing from the Rochester Institute of Technology, sev­en years of expe­ri­ence in the font world, and eight years of expe­ri­ence in the graph­ic arts. My men­tor at RIT was 1982 MacArthur Fellow and design­er of the Lucida font fam­i­ly, Chuck Bigelow. I focused my stud­ies on type in use, leg­i­bil­i­ty, semi­otics, type design, and type his­to­ry. Immediately upon grad­u­a­tion, I was hired by Tom Rickner and Steve Matteson of the Ascender Corporation, a type design and tech­nol­o­gy firm based in Chicago, which was lat­er pur­chased by Monotype Imaging, the world’s largest foundry and sup­pli­er of font tech­nol­o­gy. At both, I was respon­si­ble for man­u­al TrueType hint­ing, out­line clean­ing, error check­ing, and data fin­ish­ing. Now I’ve start­ed Measure + Fit, where I con­sult on hard­ware and soft­ware appli­ca­tions for a range of clients rang­ing from large com­pa­nies like Fitbit to inde­pen­dent font design­ers.

You need an all-around font nerd to bring your project in line with strong design, effi­cient tech­nol­o­gy, clear leg­i­bil­i­ty, and prop­er use, so let’s work togeth­er.