About Measure + Fit
Over the past ten years, typography transformed. Now, we read on backlit screens, and it’s a challenge to make the text legible. The typography and the technology need to work seamlessly together and you need a typographic engineer to make sure they mesh well.
This is where my unique skillset comes into play. Together, with your company’s software engineers and designers, I ensure that the typography is treated well from both a design and a technical perspective. By letting me do my part, your engineers and designers are freed from these responsibilities. You’ll get a superior product that overcomes potential rough spots including:
- fonts suit hardware specifications (technically and visually)
- alteration of design to match identity and to suit usage
- customized rendering instructions
- Unicode issues and internationalization
My expertise in this niche field of knowledge comes from a BS degree in New Media Publishing from the Rochester Institute of Technology, seven years of experience in the font world, and eight years of experience in the graphic arts. My mentor at RIT was 1982 MacArthur Fellow and designer of the Lucida font family, Chuck Bigelow. I focused my studies on type in use, legibility, semiotics, type design, and type history. Immediately upon graduation, I was hired by Tom Rickner and Steve Matteson of the Ascender Corporation, a type design and technology firm based in Chicago, which was later purchased by Monotype Imaging, the world’s largest foundry and supplier of font technology. At both, I was responsible for manual TrueType hinting, outline cleaning, error checking, and data finishing. Now I’ve started Measure + Fit, where I consult on hardware and software applications for a range of clients ranging from large companies like Fitbit to independent font designers.
You need an all-around font nerd to bring your project in line with strong design, efficient technology, clear legibility, and proper use, so let’s work together.